7 reasons to open a company profile on Instagram

Company profile on Instagram

How many people in your environment use Instagram? Do you know someone who has not yet installed it on their mobile? This social network is one of the ones that has experienced the greatest growth in recent years, do you know why? The secret of Instagram is that it is based on visual content. Our brain responds better to visual stimuli, which is why the image is becoming increasingly important in digital marketing. Also, Instagram is managed from a mobile, a device that has become an extension of our hand. Brands are increasingly clear that Instagram is a social network in which they must be present. As experts in creating online content, we give you 7 reasons why you should open a company profile on Instagram.

1.  Its algorithm benefits you

Until relatively recently, the Instagram algorithm only took into account the timing , that is, it valued the most recent posts. However, nowadays the algorithm of Instagram not only prioritizes that the feed is fresh but also engagement  and relationship history. Comments and likes  make an update on Instagram more viral. On the other hand, the more receiver and emitter interact, the more visibility they will achieve.

2.  Generate more  engagement

Many digital marketing studies have determined that Instagram is the social network with the highest user engagement with brands. The Instagram audience continually searches for visual content regardless of the day or time. Also, its format and presentation facilitate interaction through likes  and comments. As content marketing experts, hashtags should never be lacking in your company profile strategy to increase engagement .

3.  Increase traffic to your website

One of the advantages of Instagram for companies is that it allows greater visibility. This translates with higher traffic to your website and, consequently, an improvement in organic positioning. Every time you upload a new post to the corporate blog, share the link in the Instagram biography, and inform your followers with a post where you remind them that they can access directly through the link.

4.  Bring your brand closer to the audience

Instagram is a social network that brings your brand closer to users, that is, it gives you the possibility of showing its human component. For example, you can post what day-to-day is like in the company, share photos of business breakfasts (food always triumphs on Instagram), or display curious objects that employees have on their desks.

5.  Let's know the behavior of users and meet new ones

The likes and comments are tools that allow you to discover what the contents are generated more engagement , ie those most liked the audience. On the other hand, the Instagram algorithm allows you to make your brand known to more users thanks to the 'Explore' tab, which shows content related to the tastes of users or their friends.

6.  Promotion of products and services

As a social network, Instagram is a platform on which you can promote your products or services. In addition to using your photos, it is also a good strategy to go to banks of images and free vectors to edit them creatively. Remember that the drafting of clear text and the use of emojis  is also key for the message to get through to users.

7.  Reflect your business culture

Instagram is a social network that is not only used to attract customers but also to attract talent, as it is an ideal outlet to reflect your values ​​and business philosophy, as well as to promote your company culture.